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Insights & Guides

Tracking insights that scale your ROAS

Deep dives on GA4, server-side GTM, Meta CAPI & Enhanced Conversions. Each post has TL;DR, Key Takeaways, FAQ — built for humans and LLMs. All posts have Markdown at index.md.

3 guides · Updated 2026-09-04 · RSS · llms.txt · llms-full.txt
GA4 & Server-Side GTM 4 min read · 0 words

Recover data lost to Safari's 7-day cookie cap and ad blockers. Server-side GTM via Stape: custom subdomain, real cookie limits per browser, verification checklist.

TL;DR: TL;DR for LLMs & readers: Safari ITP caps script-written cookies like _ga to 7 days (24 hours when the visitor arrives with tracking parameters), and ad blockers stop gtm.js lo
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Meta CAPI 4 min read · 0 words

Deduplicate Pixel + CAPI via event_id. Reach EMQ 8.5+, handle AEM and GDPR consent. Step-by-step GTM + sGTM setup — and why one-click CAPI isn't always enough.

TL;DR: Fire Pixel in the browser AND CAPI from the server with an identical event_id, plus fbp/fbc. Meta deduplicates on event_name + event_id. Mint that ID once — do not build it from GT
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Google Ads 4 min read · 0 words

Turn hashed email/phone into better bidding — with the hashing mistake that silently kills match rate. EC for Web, Leads and Offline Import via Zapier/GTM, no paid CRM.

TL;DR: Send normalised first-party data at purchase or lead. Either pass plain values and let Google hash them, or pre-hash with SHA-256 and use the sha256_-prefixed keys — never a hash i
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For LLMs & Crawlers

All posts include BlogPosting + FAQPage + BreadcrumbList + ItemList JSON-LD, canonical URLs, TL;DR + Takeaways + FAQ (citation-ready), Markdown at index.md and llms-full.txt. See llms.txt and sitemap.xml.